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Over Saturation - Roy Janik [entries|archive|friends|userinfo]
Roy Janik

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Over Saturation [Nov. 4th, 2009|03:55 pm]
Roy Janik
As the Hideout takes on more and more, I'm finding that there's simply far too much to promote. For instance right now on the horizon we've got:

Charles Dickens Unleashed! (starts Saturday)
The Plagiarists (headlining Thursdays, starting this week)
the return of This Week Tonight (this week)
Waffle Fest (in a few weeks)
classes
PGraph's Personal Fringe Fest (at ColdTowne)
New Years Eve Shows
Same Years Eve Shows

It's a lot. It's not so much that I feel overwhelmed as I do claustrophobic. You can only promote shows to the same people so much. There's Facebook, but you know, promoting to a bunch of people who not only have their own shows, but who also have no time to see anything else is not very productive. Naturally we have our mailing lists and our twitter/fan pages/blog, etc... but by and large the people who respond to those things are people we know.

Now, that's not to say we're not doing more. We've got posters going out on a regular basis, postcards, and a slew of print ads coming out. But none of that is stuff I see, so it feels magical and invisible to me.

What I want is a dynamic, engaged, and responsive fanbase of the theater that we can communicate with regularly and interactively. Gotta work on that.
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Comments:
[User Picture]From: reiving
2009-11-05 12:28 am (UTC)

open invite

This may or may not be helpful now, but I did want to mention that if you ever want to bring some good improv to the people of Leander, I'll set up the event (kid/adult, workshop/show) at the library and you'd be welcome anytime. There's no budget to speak of, but there would be a fresh audience at a cultural institution to witness your art.
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[User Picture]From: zinereem
2009-11-05 07:46 pm (UTC)

Re: open invite

I've thought about that before... how traveling to neighboring cities to do sort of improv demos could be a pretty rewarding thing.

I'll definitely keep it in mind as we get more active with outreach and such.
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[User Picture]From: valetoile
2009-11-05 12:32 am (UTC)
we should try some targeted marketing for some of these shows as well- maybe we can hit up high school english classes for dickens?
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[User Picture]From: wackyengineer
2009-11-05 04:12 am (UTC)
It's a tough one. For my own tastes, nothing gets a smile on my face faster than something quintessentially zany and weird, and I try and support folks willing to go out on a limb and do something insane. It may not work at all as an effective marketing technique, but I love me some guerilla improv.
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[User Picture]From: zinereem
2009-11-05 07:49 pm (UTC)
Me too. That's part of the reason we're doing the PPFF thing. To both shake things up for us, and to draw some attention to our weekly show.
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[User Picture]From: ftbonnigan
2009-11-05 08:31 am (UTC)
Roy, I know of whence you speak. I run a small theatre company up here in Dallas and promoting the shows is the rock to my Sisyphus. I have drawn inspiration lately from two books (one was Gladwell's TIPPING POINT and the other was called THE 22 IMMUTABLE LAWS OF MARKETING). I could suggest a sort of open house targetted to demograghics you don't usually see come in to the Hideout (i.e. local tech industry, Civil War recreators, WWII vets, folks that hang out at the dog park, etc.), but that would not help any immediate promotions and someone would still have to do the leg work and it will probably still boil down to being... well... you. Do you guys do (still do?) a special "student night" for folks with A's and B's on their report cards?
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[User Picture]From: zinereem
2009-11-05 07:48 pm (UTC)
We've been talking a lot recently about targeted advertisg... like promoting Dickens to libraries and reading groups, etc...

I don't think we currently promote a student night. I feel like we used to. It's a great idea.

I'm definitely looking up those books.
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